WHAT WE DO
From our position at the frontlines of a multiethnic, multicultural, and multidimensional America, we partner with clients to help them understand and strategically engage the fast-growing and increasingly influential Mash-Up Americans.
Cultural Insights & Analysis
We metabolize trends at the intersection of culture, lifestyle, and choice to help you understand this diverse and complex demographic. We provide of-the-moment white papers as well as custom research.
We specialize in premium audio content, from concept development to production to distribution strategy.
We advise your company’s thought leaders on how to shape strategy, generate new business, and cultivate a voice that speaks to your customers and positions you for growth.
WHY YOU SHOULD PARTNER WITH US
The Mash-Up Americans defines and curates an experience that millions of dash-Americans are living. We help our clients understand who Mash-Up Americans are and the cultural nuances and subtleties behind the lifestyle choices of people who live in a hybrid culture.
people are in interfaith marriages
of millennials are non-white
growth in people who identify as mixed-race since 2000
We understand this audience. We are this audience.
WHO WE ARE
A team, led by co-founders Rebecca Lehrer and Amy S. Choi, of smart and savvy strategic thinkers, cultural leaders, and editorial innovators who are defining what it means to be Mash-Up Americans. Collectively, we have 20+ years of experience in arts, design, business and journalism.
To find out what we can do for you, drop us a line at email@example.com.
WHAT THEY SAY…
“The Mash-Up Americans understand that the topic of inclusion and exclusion are nuanced, complex subjects that can easily get emotional. They make it accessible—with style, grace, and just enough humor to let you relax.”
— John Maeda, global head, computational design and inclusion, Automattic
“Amy’s insights, collaborative thinking, and deft field reporting in places ranging from Bhutan to Kenya made it possible for us to craft a new model for modern leadership and strategy in The Athena Doctrine.”
— John Gerzema, CEO, The Harris Poll
“Rebecca and Amy are masters of maneuvering a hard conversation around inclusion and diversity. During our 60-minute work session they presented content that facilitated dialogue, empathy, and space to understand not only our teammates, but where we come from and how we mash up. Please come back soon, and in the meantime, we will continue to say no to assholes.”
— Emily Blank, Google
“Rebecca is someone you want on your team. For someone with such social ease and top notch communication skills, she’s deeply methodical, strategic, and analytical. We worked together to build audience and develop an innovative business opportunity.”
— Ellen Horne, executive producer, Radiolab/WNYC New York Public Radio
Press accolades? Yeah, we’ve got ’em.