About Us

DON’T KNOW US?

WHO WE ARE

We’re your guide to hyphen-America. We’re here to help you navigate the complexities of mash-up identity as we figure it out ourselves. We live on the frontlines of this unique and wonderful multi-everything place, and we want to talk about it — all the things we love, struggle with, and need to understand.

This is what Mash-Up America looks like: a wedding with a mandap and a chuppah, a kitchen where heirloom chopsticks and grandma’s cornbread recipe sit side-by-side, a meeting of parents who don’t speak the same language, a baby whose name contains multitudes, a date where you find yourself explaining that what you look like is only part of who you are.

WHAT WE DO

Launched in 2013, The Mash-Up Americans is a media company and creative consultancy. We produce a popular podcast – hosted by founders Amy and Rebecca – publish original content on our website that tackles everything from guilt to galbi., and curate must read mash- up stories in our weekly newsletter. We work with select clients who want to understand and connect to new audiences in an authentic, meaningful way, often using audio as the medium.

Everything we do reflects the kaleidoscope of the Mash-Up American experience and at its core, pursues key questions: How do we define our identity? Who are the mash-up leaders, makers, doers and thinkers we need to know now? What are the issues keeping us up at night? What are Mash- Ups doing to create culture? And finally, how do we recenter stories on audiences of The Future?

Learn more about our client work here or drop us a line at yo@mashupamericans.com.

Oh yeah, and we’ve gotten some sweet press.

BIOS

Photo credit: Duane Fernandez

AMY S. CHOI

Amy is co-founder and editorial director of The Mash-Up Americans. A Korean-American married to a Colombian-Mexican-American, she is mom to two feisty Korombexican-Americans: in other words, The Future of America. She has worked for 15+ years as a journalist and editor in New York and her work has appeared in Bloomberg BusinessWeek, Women’s Wear Daily, Inc., TED, and Salon, among other publications. She specializes in getting people to tell stories they never expected to share. She earned degrees in journalism and poetry writing at Northwestern University. You can follow her on Twitter @awesomechoi and find her in Brooklyn, where her kitchen is always stocked with limes, kimchi, rice and beans, and Spam.

REBECCA LEHRER

Rebecca is the co-founder and CEO of The Mash-Up Americans. She has spent 16+ years doing strategy, marketing, and audience development in media, arts, and culture (Director of BD at New York Public Radio, The Flea Theater, Headlands Center for the Arts, Righteous Persons Foundation) and has over 10 years experience in audio and podcasting. Her work focuses on the shared cultural experiences that bring people together and re-centering stories on voices you don’t usually hear.  She earned an MBA at the Yale School of Management and a BA in English at Columbia University. You can find her in Los Angeles, where she’s never out of hummus, hot sauce, and olives.

OUR TEAM

We tap a deep, diverse network of collaborators — including producers, writers, editors, audio engineers, and social media pros — to create amazing content for our clients and for our own platforms.

INTERNSHIPS

We accept applications for interns on a rolling basis. You must be a current student and have an interest in at least one of the following areas: podcast production, social media, writing/editing, business development, or graphic design. Please also be smart, friendly, and willing to share your favorite recipes/Keanu Reeves gifs in Slack.

Some internships may be able to be done remotely. If you live in New York City or Los Angeles, you can join us for some IRL meetings and projects. Want in? Fill out our internship application and we’ll be in touch with you soon.

FacebookTwitterGoogle+